You’ve seen the insta snaps that it’s world egg day or bacon week (praise them all).
But have you thought about jumping behind themed days to get positive publicity for your food?
This can be a great way to get ahead of the news curve, or inject some creativity, where there is a clear and credible link with what you do.
Here’s some thoughts to get you started in November.
World Vegan Day / Month
1 Nov was world Vegan Day, the whole month of November is devoted to International Vegan Month, aimed at encouraging awareness of not just not eating meat but avoiding consumption of any animal products. People are encouraged to take a 30 day vegan pledge, and vegan festivals are held in various locations.
If you have a business model or even just a new product that aligns with the cause, this could be worth promoting, or collaborate with complimentary products to offer a one off experience (vegan degustation maybe?). And have an opinion on the wider issue – you will be asked.
National Fast Food Day (12)
Embrace the hamburger or come up with a week of healthy fast specials, or better still make a stand on fast food packaging or some of the ‘on trend’ ingredients being used – are these really the superfoods we’ve been led to believe? Strike an interesting point of view, back it up with substance, and you’ve got a good conversation with a journo or two.
Pickle Day (14 )
Fermenting and pickling is still kind of a big dill (couldnt resist). Pull out your best pickling tips, facts and pics for Pickle Day on 14 Nov. Give it a new spin, something others aren’t doing and maybe there is a media photo in it for you. While you’re at it, consider offering an education session to bloggers or go Facebook live / Insta-stories with your how to’s. Increase follower engagement through telling your story in wider and deeper ways.
Australian Food Safety Awareness Week (6-12 )
Now in it’s 20th year, Aust Food Safety Awareness Week has it’s theme of “raw and risky” foods this year (let’s not forget food poisoning outbreaks linked to eg unpasteurized milk, raw eggs, bean/seed sprouts, frozen berries and lettuce). If you produce food in these categories for wholesale or retail, here’s a chance to build confidence within your community through getting involved in community events, linking to the campaign with media pitches or supporting in your store. Promote the steps you are taking to manage food safely, or offer a photo opportunity with a staff member setting the standard – it’s a nice little community story to celebrate successes of people next door.
Remember it has to be real, and relevant. This is about packaging up your story in different ways to keep it topical.
Here’s a few more while we’re at it:
- Movember (whole month)
- National Fun With Fondue Month
- National Fast Food Day (16)
- National ‘Eat With A Friend’ Day (25)
- National Cake Day (26)
- National Mousse Day (30)
- And if you aren’t already thinking about Christmas / New Year – you should be.
Want more? There are a lot of food events this month – check them out, see what others are doing and make a plan for 2017.
Good Food Month Melbourne [30 days]
Taste of Melbourne [12, 13, 14, 15]
Entwined in the Valley [6, 7, 8]
Margaret River Gourmet Escape [18, 19, 20]
With a focus on building hunger for your brand and your produce through integrated communications, Butcher Baker & Co helps to expand your community of influence, increase your digital footprint, grow customers. For us, great storytelling is the key, and we do that in ways that create appetite.
If you’d like to chat about how we can help grow your business – let’s talk.
Founder | Director
Butcher Baker & Co