Our national obsession for all things food has a new friend with the launch of PICKLES Magazine, a new national video magazine exploring the future of food. As the conversation around food expands from what to eat to the story behind it, PICKLES magazine is talking to chefs, producers, foragers and other pioneers changing the landscape of food for the better.
Founder Amy Watson said that she is out to change the conversation around food. “The stories around our food matter – the whole cycle – yet social media meal sharing means the final plate is more accessible. PICKLES is about helping people connect with broader food stories in a way that is engaging and fun. We want to encourage much more thoughtfulness about food through conversations with food pioneers and heroes,” Amy Watson said.
Recent interview out takes include:
“What I’ve found by selling stuff that I grow is that they’d like a story; where it comes from, that it’s real – because sometimes people lose that reality.” MARTIN BOETZ Ex- Executive Chef Longrain now grower/supplier, The Cooks Co-Op.
“We know every single thing that is in our back pack but we’ve forgotten what grows under our feet.” DIEGO BONETTO Urban forager, The Weedy One.
“[On a business that relies on purely ethical food production] It’s a huge struggle .. using produce that people put love and care and thought into costs you a lot more money and I don’t think the general public really make that connection.” ALEX ELLIOTT-HOWERY Cornersmith & Picklery.
PICKLES Magazine publishes a new video each fortnight, along with written articles, featuring conversations with pioneers changing the landscape of food for the better. The focus is on what they’re doing with food, hearing their thoughts on the future of it and learning some tips and tricks for use at home. Email subscribers access exclusive content.
The impressive line-up of interviews already published on PICKLES includes:
• Chef and producer (The Cooks Co-op ex Longrain) Martin Boetz
• Chef Elijah Holland (Noma Chef, Head Forager)
• Chef Brendan Cato (PopUp Restaurant The Farmed Table)
• Chef Matt Stone (Silo and café Brothl)
• Urban forager (The Weedy One) Diego Bonetto
• Cornersmith café & Picklery’s Alex Elliott-Howery
• Paul Sunderland of T Totaler
To subscribe go to www.picklesmag.co
Use the hashtags #Pickles #PicklesMag #Launch
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About Pickles Magazine
Established in February 2016, PICKLES is out to change the way we think and talk about food. PICKLES aim is to promote food thoughtfulness through meaningful conversations with people who live and breathe it. PICKLES is engaging, inspiring and fun.
PICKLES readers / watchers love food – wining and dining, growing and sharing, foraging and photographing, cooking or aspiring to. The PICKLES audience has an appetite for food and understanding where it comes from more than just craving the next big thing.
PICKLES delves into the real food topics of today through interviews with the people who are experts within their fields. PICKLES challenges entrenched food ideas and presents new ones in a light, colourful and fun way so as to appeal to a wide audience. It will aim to become a weekly video magazine with one video release per week as well as articles and guest posts in between.
Brendan Cato of The Farmed Table:
“PICKLES mag is a fantastic read (or listen). Amy definitely has a passion for food, how it is produced and the people behind it. She places strong values in “sustainable foods” with a natural and organic approach. PICKLES invites interesting and like-minded chefs, producers and foodies to tell their story. Love it!
Diego Bonetto, The Weedy One:
“Like all good preserves, Pickles punch in the best of the harvest, storing for later use the vitamins and minerals. I am looking forward to more and more of this ever-growing pantry full of goodness, humour, insights and knowledge related to contemporary food culture of Australia.”
Founder Amy Watson
Founder and producer Amy Watson started her media life studying journalism and went on to explore roles in radio, television and more recently video media production. It was this experience which led her to create the concept of PICKLES with close friend and videographer Angelo Lara. With a passion for all things food, Amy combined her love of food and storytelling to create a unique magazine that would educate and inspire the food curious.
Available For Publication
• Amy Watson profile image
• Pickles Magazine Logo (for low res social media sharing)
• Video image – Amy Watson interviewing Martin Boetz
• 15 sec video feat. Amy Watson, Martin Boetz, Diego Bonetto, Alex Elliott-Howery (above)